how it’s made
1
After old denim is no longer used, it is sent to a recycling facility.
2
Zippers and buttons are removed.
3
Mechanical shredders grind up the denim into small pieces.
4
It’s shredded until the denim transforms into a fibrous state.
5
Cotton fibers are pressed into large mats.
6
Large mats are cut to fit into wall or floor cavities.
Reducing Environmental Impact
- Made with 80% post-consumer denim
- Diverts 20 million pounds of denim from landfills annually
- Recycles 5 tons of zipper fragments each month
- More than 500,000 pairs of jeans are repurposed monthly
